about STUDIO TERP

STUDIO TERP is a one-woman company founded by Sonja Kuijpers.

Being educated in public space design and having built a career at a landscape architecture firm, I have a fundamental experience in analysis and its visualization: in landscape architecture there’s always a need to research the history of a location, to visualize layers, to explain the concept and the final plan in diagrams.

When I started my own company my interest in visualizing information grew. I started reading many books on infographics and datavisualization and related subjects such as statistics. Based on my personal interests (for instance extremes in precipitation) I got to experiment with data and visualization and created some independent projects (which I still love to do). I namely design my projects in Illustrator with the help of some other tools.

Since, I’ve been working on projects for clients such as Philips, the Dutch government, Frankfurter Allgemeiner Zeitung, the Friends of the High Line in New York and F19 digital reporting.

There are several steps that are a part of the process of an infographic or a data visualization: collecting all the necessary data and information, checking, cleaning and de-cluttering the data, sketching, designing, adjusting.

This path is not a linear one, it’s a process of going back and forth through these steps. At first sight, this might seem to slow down the progress but it is definitely needed to come to the right decisions. You would not want to act precipitately and publish something that is communicating an insufficient or wrong message and end up with a deficient design.