aesthetics and novelty
STUDIO TERP designs data visualization and infographics to visually guide your audience through challenging data that otherwise would be difficult to understand. And while the message remains top-priority, STUDIO TERP also strives to bring aesthetics and novelty into a project. A less-is-more approach is a guiding principle, but there’s always room to explore unconventional solutions and new approaches so as to broaden your audience’s horizons.
More projects will be added! Meanwhile if you'd love to explore more, visit STUDIO TERPs Behance portfolio
Images are ‘read’ and comprehended faster than text. Your brain doesn’t need to work so hard to see relations, up- or downward trends and what comes first and after that.
The difference between infographics and data visualization: An infographic visually shows information in a figurative way. An infographic often consists of icons and simple graphs which illustrate a story purely visually: a how to-manual, a display of annual numbers, illustrations on when or how something happened, by means of a 3D view of a location, for instance. Infographics are typically used for small data to tell a story in a visually compelling fashion. A data visualization, on the other hand, translates larger sets of data/information into a graphic display and is more exploratory in nature. The analyses of the data will be visualized and the message and insights will either be shown directly by the design or left to the viewer to discover. It shows a story-line by means of many points, lines and connections. Bear in mind that these are not just simplifications of data nor have simply an aesthetic purpose , but in fact, they are a translation, a tool to encourage your audience to engage with your data, explore, ‘read’ and understand these more quickly than when confronted with large amounts of text or excel tables.